【Japan Exclusive】 LOEWE to Launch Limited Edition “TOKYO 1973” Bag and Bag & Wear with “Rabbit” Motif, the Chinese Zodiac Sign for 2023!

LOEWE has launched a limited bag collection “TOKYO 1973” and a capsule collection inspired by the Chinese zodiac sign for 2023, the “Rabbit”. The “TOKYO 1973” collection will be on sale at the main Mitsukoshi store in Nihonbashi, Tokyo and other stores from January 5 (Thu), 2023, and will be available nationwide from January 12 (Thu), 2023. The Year of the Rabbit capsule collection will be available from January 5 (Thu.).

Limited 50th anniversary bag “TOKYO 1973”

“TOKYO 1973” is a limited edition bag collection commemorating Loewe’s 50th anniversary in Japan in 2023. Each bag comes with a jacquard strap engraved with the year “1973,” the year Loewe opened its first store in Japan.

The lineup includes the Puzzle Small, Hammock Compact, and Amazona 23. The Puzzle Small and Hammock Compact are available in onyx blue and ash gray, while the Amazona 23 is available in ash gray.

Items featuring the “Rabbit” motif of the Chinese zodiac sign for 2023

The capsule collection for the Year of the Rabbit, which is based on the Chinese zodiac sign for the year 2023, features bags and clothing with a “rabbit” motif. Of particular note are the bunny bags featuring nappa leather and shearling.

Rabbit motifs will also appear on standard items such as hammock nuggets, pocket bags, baskets, and charms, as well as T-shirts and sweatshirts incorporating the rabbit and Loewe logo.

Loewe Exhibition at Mitsukoshi Nihonbashi Main Store

In addition, the main Mitsukoshi store in Nihonbashi will hold the Loewe exhibition “50th Anniversary in Japan: Paseo, Inheritance and Future” from January 5 (Thu) to January 17 (Tue), 2023, as a special exhibition commemorating the 50th anniversary of Loewe’s expansion into Japan. The exhibition traces the history of Loewe, using the new bag “Paseo” presented in the 2023 Spring/Summer Collection as a starting point.

From top) Paseo bag small, 395,670 yen Paseo bag 450,120 yen Reference items


■ Limited bag collection “TOKYO 1973”
【Release Date】 Thursday, January 12, 2023
【Store】 Nationwide LOEWE Store
*Pre-sales at the Nihonbashi Mitsukoshi main store and online store will begin on January 5, 2023 (Thu).

■ Year of the Rabbit Capsule Collection
【Release Date】 Thursday, January 12, 2023
【Store】 Nationwide LOEWE Store, Online Store

■ LOEWE Exhibition “50th Anniversary of LOEWE in Japan: Paseo, Inheritance, and Future”
【Period】 Thursday, January 5, 2023 – Tuesday, January 17, 2023
【Location】 Nihonbashi Mitsukoshi Main Store, Main Bldg. 1F Stage, Central Hall
【Address】 1-4-1 Nihonbashi-Muromachi, Chuo-ku, Tokyo