The FUJIYA Smile Switch Journey event will be held at Nagoya’s Lasik from Friday, July 1 to Sunday, July 31, 2022, followed by a tour of Kyoto, Fukuoka, and Sapporo.
A variety of limited-edition sweets from Fujiya
The “FUJIYA Smile Switch Journey” event by Fujiya will include the sale of limited-edition sweets and a special exhibition commemorating the 100th anniversary of the launch of shortcake.
“Retro Peko-chan” Country Ma’am can
For example, Fujiya’s popular confectionery “Country Ma’ams” will be available as “Country Ma’am Can” in a cute event-only can. The cans, decorated with designs inspired by Fujiya’s iconic confections and beverages, as well as a retro Peko-chan, can be used as a container for small items after enjoying the Country Ma’ams.
Country Ma’am Chocolate Can with “Mamire-san” Magnet
Check out the “Country Maam Chocolate Mamire Can” with a magnet featuring the “Mamire-san” character from the “Country Maam Chocolate Mamire” series. Inside are two pieces of Country Ma’am Choco Mamare.
Nagoya Venue Exclusive Products
Also available are limited edition products for the “FUJIYA Smile Switch Journey in NAGOYA” to be held in Nagoya. The “Traveling Macarons in NAGOYA” are an assortment of macarons sandwiched between three kinds of cream (an-butter, kinako, and chocolat) in a limited edition Japanese design box. The macarons are printed with Peko-chan wearing a shachihoko, adding a cute accent.
Also on sale is a “Smile Switch Journey Nagoya Limited Edition Can” featuring Peko-chan wearing a shachihoko and Nagoya Castle. Inside the can are 12 pieces of “Home Pie,” Fujiya’s popular baked sweets.
FUJIYA Smile Switch Journey
■ Nagoya Venue
【Event Period】 July 1 (Fri) – 31 (Sun), 2022
【Hour】 11:00 – 21:00 (same as Lasik) *Last day closes at 18:00
【Location】 Special venue on the 6th floor of Lasik
【Address】 3-6-1 Sakae, Naka-ku, Nagoya City, Aichi Prefecture
・Traveling Macarons in NAGOYA: 800 yen
・Smile Switch Journey Nagoya Limited Edition Can: 880 yen
*Admission may be restricted.
■ Kyoto Venue
【Event Period】 July 20 (Wed) – August 2 (Tue), 2022
■ Sapporo Venue
【Event Period】 October 1 (Sat) – 16 (Sun), 2022
■ Fukuoka Venue
【Event Period】 Scheduled to be implemented in the fall of 2022