The “hellobaobao” bags and accessories, which are quarter-size versions of BAO BAO ISSEY MIYAKE’s standard items, will go on sale from January 5 (Tue), 2021 at REALITY LAB. ISSEY MIYAKE in Aoyama, Tokyo and BAO BAO ISSEY MIYAKE / SHINSAIBASHI PARCO in Osaka. ISSEY MIYAKE / SHINSAIBASHI PARCO in Osaka.
The popular basic series is now available in 1/4 size.
The base of the collection is the basic series that the brand has been offering every season. Along with the iconic triangle piece, the size of the item itself has been reduced to a quarter of its original size, resulting in a compact finish.
“Lucent” and “Rock” tote bags, etc.
The lineup includes tote bags and pouches from the “Lucent” series, which is particularly popular among the brand’s products, as well as “Rock” tote bags with gussets and zippers that are great for daily use. In particular, the tote bag, which can be used as a mini bag, is a recommended item that can also be enjoyed as a charm by simply attaching it to the handle.
Limited colors for each store.
Both models are available in silver, white, beige, and black. ISSEY MIYAKE, and pop colors such as yellow, blue, and red at Shinsaibashi Parco.
Special Movie Released!
BAO BAO ISSEY MIYAKE has also released a special movie to commemorate the launch of “hellobaobao“. It is a humorous movie that depicts how a normal-sized bag is shrunk to a quarter by human hands, using the illusion phenomenon.
You can watch movies here.
【Release Date】 Jan 5 (Tue), 2021
【Store】 REALITY LAB. ISSEY MIYAKE & BAO BAO ISSEY MIYAKE Shinsaibashi Parco
【Store in Osaka】 1F Shinsaibashi PARCO, 1-8-3 Shinsaibashisuji, Chuo-ku, Osaka City, Osaka
Feature item of the day
ISSEY MIYAKE O Clear SILAW001
19,800 yen (tax, S&H included)