【Sup! Tokyo!】 At the Nihonbashi Mitsukoshi Main Store, the sweets festival “Sweets Collection x Anko Expo” is being held where various Japanese and Western items are gathered! Until February 14th!


The Nihonbashi Mitsukoshi Main Store’s sweets event “Sweets Collection x Anko Expo” will be held from February 1, 2023 (Wednesday) to February 14 (Tuesday). You might find a good souvenir!

Japan’s Largest Sweets Festival “Sweets Collection x Anko Expo”

The “Sweets Collection x Anko Expo” held every year during the Valentine’s season is Japan’s largest sweets festival where various Japanese and Western sweets are gathered. In 2023, the “Sweets Parade” will introduce classic sweets, authentic chocolates, canned sweets that you will want to collect, and advanced Japanese sweets that transcend the boundaries of Japanese and Western styles.

“[Kamakura Beniya] Refreshing Strawberry Parfait for Adults” 1,540 yen
*In-store dining only

“[Mataichian] Ansei Dorayaki Strawberry Cream”

For example, Mataichian, a long-established Japanese confectionery shop founded in Shizuoka Prefecture in 1871, has launched a fresh dorayaki that looks like a cake with a bold use of cream. You can enjoy the exquisite harmony of the special cream with dried strawberries added to the white bean paste with meringue and the traditional dough, Ogura bean paste.

“[Mataichian] Ansei Dorayaki with Strawberry Cream” 451 yen
*Sales period: February 1st (Wednesday) to February 7th (Tuesday)

“[Chocolatier Kawaji] 9 pieces of Japanese chocolate”

Chocolatier Kawaji, which specializes in Japanese chocolate, proposes bonbon chocolates depicting traditional Japanese culture, such as Katsushika Hokusai’s Ukiyo-e and traditional auspicious patterns. This time, we will sell an assortment limited to the Nihonbashi Mitsukoshi Main Store, which has a design inspired by the setting sun and two layers of chocolate made from Kagoshima sweet potatoes and shochu.

“[Chocolatier Kawaji] 9 pieces of Japanese chocolate” 3,510 yen
*Limited to Nihonbashi Mitsukoshi Main Store

“[Japanese chestnut confectionery kiito] Cacao fragrant Montblanc Yui”

A lineup of sweets sold through demonstrations full of live feeling. Waguri sweets kiito, a joint product of Waguri Senmon Saori, a Japanese chestnut specialty store in Kyoto, and Furuya Ryokan, a long-established Japanese inn in Atami, offers meringue and chocolate terrine coated with chocolate, and plenty of Mont Blanc cream made from Japanese chestnuts from Kumamoto Prefecture. They will finish the squeezed Mont Blanc in front of you.

“[Waguri confectionery kiito] Cacao fragrant Mont Blanc Yui” 2,101 yen

“[Merry Chocolate Popping Candy Chocolate.] Assortment Can”

Lastly, we would like to introduce an assortment can of 6 types of Merry Chocolate’s popular Popping Candy In Chocolate. The retro cans are designed with melon cream soda and cherries that are three-dimensionally embossed. Even after you have finished eating the contents, it is a dish that can be used as an accessory case.

“[Merry Chocolate Popping Candy Chocolate.] Assortment Can” 1,944 yen


“Sweets Collection x Anko Expo”

【Sales Period】 Wednesday, February 1, 2023 – Tuesday, February 14, 2023
*January 4 (Wednesday) to February 2 (Thursday) at the Isetan Mitsukoshi online store.
*The final day ends at 18:00.
【Venue】 Nihombashi Mitsukoshi Main Store Main Building 7th Floor Exhibition Hall
【Official Website】 https://www.mistore.jp/shopping/event/nihombashi_e/anpaku_50