【Sup! Tokyo!】 The “largest-ever” event of its kind will be held in Shinjuku, featuring about 300 varieties of Japanese cheeses!


Cheese event “Cheese Fun! Fun! Fun! ” will be held on October 15 (Sat.) and 16 (Sun.), 2022, at the Shinjuku Sumitomo Building Triangle Plaza. Admission is free.

About 300 kinds of domestic cheeses gathered in one place

Cheese, Fun! Fun! Fun! is an event that brings together about 300 kinds of cheese from all over Japan, from Hokkaido in the north to Okinawa in the south. The “Japan Cheese Awards 2022”, a domestic natural cheese contest with a record number of entries of over 300 cheeses from about 100 companies, and the “100 Best Japanese Cheeses” tasting event will be held at the same time, making it one of the “biggest” events ever. The Japan Cheese Awards 2022, the largest ever, will be held at the same time to convey the appeal of Japanese cheeses.

The 100 Best Cheeses in Japan

The “100 Best Cheeses of Japan” will host tastings of cheeses entered in the Japan Cheese Awards. In addition to an assorted plate of cheeses from different regions and flavors, “Niseko Cheese Factory” in Hokkaido will offer “Niseko Yukika,” a creamy, rich cheese covered with dried fruits. In addition, “Cheese Kobo Nasu no Mori” in Tochigi Prefecture will offer “Mori no Cheese Chozuke,” a semi-hard type cheese aged for six months.

Cheese sales & collaborative menu also available.

In addition, a wide variety of domestic natural cheeses from various workshops around Japan will be on sale at the venue, and restaurants in the Shinjuku Sumitomo Building, where the event will be held, will offer collaborative menus using domestic cheeses. You may be able to find the “cheese of your dreams” that suits you through this event.


“Cheese Fun! Fun! Fun!”

【Event Date】 Saturday, October 15 and Sunday, October 16, 2022
【Location】 Shinjuku Sumitomo Building Triangle Plaza
【Address】 2-6-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
【Hour】 10:00-18:00
【Fee】 Admission free *There is a charge for food and beverages at the venue.
■ Admission Ticket
To enter the venue, you will be issued an admission ticket with a choice of admission times, and then come to the venue within the stated time.
If you arrive without an admission ticket, you may not be admitted depending on the number of people in the venue.
*Ends as soon as they are gone.