Sogo Yokohama will hold the “4th Imohaku (potato expo),” a gourmet event focusing on potatoes, from December 6 (Tuesday) to December 21 (Wednesday), 2022.
Sogo Yokohama’s famous “Imo (Potato) Expo” event
The “Imo Expo,” which has become a specialty event of Sogo Yokohama Store, is literally a gourmet event specializing in sweet potatoes. This year’s event, the fourth of its kind, will feature a variety of sweet potato sweets and gourmet foods, from baked sweet potatoes of various varieties to the latest sweet potato sweets and croquettes.
A total of 29 varieties of Yaki-imo (Baked Potato), with each variety having a different character.
Of particular note are the yaki-imo varieties, each of which has a different flavor. A total of 29 varieties of yaki-imo, including “Kogane-sengan,” “Silk Sweet,” and “Beniharuka,” can be enjoyed, ranging from lightly sweet and flaky to rich and sticky with honey.
A variety of sweet potato sweets and gourmet foods
The lineup also includes sweets and gourmet foods from sweets stores and specialty stores. For example, Tempura Motoyoshi imo, a sweet potato tempura specialty store owned by the famous Minami Aoyama restaurant Tempura Motoyoshi, offers “Shio-soft Maruju,” a sweet and salty sweet potato soft serve that is addictive. It is a simple yet deeply flavored sweet potato sweet that combines sweet potato tempura with milk soft serve ice cream kneaded with Noto Hamashio (Noto beach salt).
In addition, there will be a variety of other menu items, such as daikaimo (sweet potatoes) from “Oimoyasan Koshin,” a sweet potato confectionery specialty store, and croquettes made with the specialties of the “Croquette Club.
The 4th Imo-Haku (Potato Expo)
【Event Period】 Tuesday, December 6 – Wednesday, December 21, 2022
First half: Tuesday, December 6 – Tuesday, December 13
Second half: Tuesday, December 6 – Tuesday, December 13
【Venue】 Sogo Yokohama Store 8th Floor = Event Hall
*Doors close at 17:00 on December 13 (Tue.) and 21 (Wed.).
*Last order at the eat-in corner is one hour before closing each day.
*Products for sale differ in the first and second halves.
【Official Website】 https://www.sogo-seibu.jp/yokohama/