【Umeda Hankyu】 Popular Sweets “pure coco” Opens for the New Year’s Holidays!

Pure coco, a new type of chocolate sweets brand that brings a smile to the face of those who eat it with its surprising texture and taste, has opened in the Hankyu Umeda flagship store.

It will be available for 10 days only from December 26 (Sat.) to January 5 (Tue.), 2021, at the “Sweets Event 1” in the confectionery section on the first basement floor of Hankyu Umeda.

A time full of smiles and happiness.

Pure coco”, which has a specialty store in Daikanyama, a quiet residential area in Tokyo, was born in November 2011 as a chocolate sweets brand with the meaning of “pure” and “now”.

The crispy puff pastry is gently wrapped in Belgian chocolate and covered with sugar like powdered snow, and is gaining popularity mainly in the Kanto region.

Stylish packaging, makes a great gift!

The sweets proposed by “pure coco” are not only delicious as sweets, but they are also popular for their cute cologne size that even women can enjoy in a single bite, and their stylishly designed packages that look like high-branded hat boxes, making them perfect as gifts or souvenirs.

During the year-end and New Year’s holidays, why not enjoy the brand’s concept of “PLENTY” (abundant happiness) with “pure coco”?


pure coco at the Hankyu Umeda Store

【Sales Period】 Dec 26 (Sat), 2020 – Jan 5 (Tue), 2021
【Location】 Sweets Event 1″ in the Western-style confectionery section on the first basement floor of Hankyu Umeda Main Store
【Address】 8-7, Kakuta-cho, Kita-ku, Osaka City