Attention all cat owners in Japan! Commercialization of “cat ear cap” eye drops. The design was chosen by the public.

ROHTO Pharmaceutical Co., Ltd. has launched a project to commercialize “ROHTO C-Cube” eye drops with “cat ear caps” by accepting three cat models and eye drop container designs from the public.

Roth C-Cube” with “cat ear caps” to be commercialized

The plan to commercialize a limited edition model of the “cat ear cap” started on February 22, 2020, “Cat Day,” when the company posted an image of a prototype of the “ROHTO C-Cube” with the “cat ear cap” on its official Twitter page. The project was launched after the company received a great response to the image of a prototype of the “cat ear cap” on “ROHTO C Cube” posted on its official Twitter page. From now on, as part of the “#Cat Ear Eye Drops (#猫耳目薬)” commercialization project, the company will use SNS and other means to decide on the cap design.

The “#Cat Ears Eye Drops (#猫耳目薬)” commercialization project calls for the public to submit cat models to be used as caps on the official SNS of ROHTO Pharmaceutical. After that, three cat models and the eye drop container design will be sold as a “limited edition cat ear cap”.

【PR】 Beret with Cat Ears (Shipping Free)

How to Apply

You can apply in two ways: Twitter and Instagram.
*Must be a resident of Japan (cat).

Twitter:
① You can use your Twitter account to access the Roth’s official account
Follow @eyecare_cp

② Along with the best shots of your cute kitty
with the designated hashtag “#猫耳目薬デビュー (Cat Ear Eye Drop Debut)” to complete your entry!

Instagram:
① Use your Instagram account to follow the official ROHTO Pharmaceutical account
Follow “rohto_official” on your Instagram account!

② Along with the best shots of your cute kitty
with the designated hashtag “#猫耳目薬デビュー (Cat Ear Eye Drop Debut)” to complete your entry!

Here’s the designated hashtag! ⇒ #猫耳目薬デビュー

【Application Period】 Apr 2 (Fri) – 14 (Wed), 2021
* Japan Standard Time
【Announcement】 May 6 (Thu), 2021
【Official Web Site】 ROHTO