Do you like Kitty? Do you like Hokkaido? Then definitely go!

“Sanrio Exhibition: 60 Years of Japanese Kawaii Culture” will travel to Hokkaido and Sapporo. It will be held from Saturday, February 11, 2023 to Sunday, April 2, 2023 at the Hokkaido Museum of Modern Art.

Sanrio’s first-ever large-scale exposition travels to Hokkaido and Sapporo

“Sanrio Exhibition: 60 Years of Japanese Kawaii Culture” is an exhibition that traces the trajectory of Sanrio, which celebrated its 60th anniversary in 2020. This is Sanrio’s first large-scale exposition, which traces the history of Sanrio, which has created more than 450 characters such as Hello Kitty and My Melody, and has led the “kawaii” culture as a pioneer of character culture in Japan. Traveling exhibitions have been held in various regions of Japan, including Tokyo.

* State at the time of the past Tokyo exhibition.

A collection of valuable materials such as goods and design drawings

At the venue, valuable materials such as goods, publications, and design drawings from the time of its founding are gathered. In addition, we will focus on Sanrio’s unique style of growing and developing characters while valuing communication with fans, and will approach the secrets of Sanrio characters that continue to be loved across generations and generations.

* State at the time of the past Tokyo exhibition.


Sanrio Exhibition 60 Years of Japanese Kawaii Culture

【Exhibition Period】 February 11 (Sat) – April 2 (Sun), 2023
【Closed】 Monday
【Hour】 9:30-17:00 (entrance until 16:30)
【Venue】 Hokkaido Museum of Modern Art
【Address】 Kita 1, West 17, Chuo Ward, Sapporo City, Hokkaido
【Official Website】