Gelato Pique will be releasing items in collaboration with Nintendo’s “Super Mario”!

From gelato pique comes a collaboration item with Nintendo’s “Super Mario”. The items will be available at Parco stores nationwide from July 1 (Thu), 2021.

Gelato Pique collaborates with Nintendo’s Super Mario

The collaboration project for the “Parco x Super Mario Summer Campaign” has resulted in this tag team. Gelato Piqué expresses the world of Parco and Super Mario.

Meltingly smooth ‘smoothie’ loungewear.

The “Super Mario Smoothie Set-up” loungewear is made of Gelato Pique’s “Smoothie,” a spring/summer material that has gained popularity for its smooth texture. The top has a jacquard weave of Mario on the front, and the pants, which are the same blue as Mario’s overalls, are sprinkled with stars.

It is available in men’s sizes as well as women’s sizes.

Super Mario Smoothie Setup 10,780 yen

Unisex T-Shirt by Goomba x Koopa Troopa x Boo

The unisex “Super Mario Character T-Shirt” features Goomba, Koopa Troopa, and Boo. In addition, blankets and eco-bags made of the same ‘smoothie’ material as the set-up will also be available.

UNISEX Super Mario Character T-Shirt (available in two colors): 4,840 yen

Collaboration items from Lilly Brown and Furfur are also available!

The collaboration with Super Mario is not only limited to Gelato Pique, but also to the other three brands of Mash Style Lab. Lily Brown, FURFUR, and Styling/ all offer humorous items.

Lily Brown

Lilly Brown’s lineup includes a romantic blouse with Mario’s icon in a small dot style, as well as Kinopio jacquard knitwear, printed T-shirts, and all-over pouch bags.

Lilly Brown
Super Mario/all-over pattern blouse (2 colors available): 9,680 yen


In Furfur, Killer and Teresa are arranged as pochette using eco-fur. The pochette is a minimal size that can hold a smartphone, mini wallet and other minimal belongings, adding a bit of fun to a feminine outfit.

Fur Fur
Eco-fur pochette (killer): 9,900 yen


From Styling/ comes a Mario print long tee and a Mario or Princess Peach print tee. The Mario print long tee features the story of Mario and the other characters confronting Bowser on the right sleeve and the Super Mario logo on the left sleeve.

Mario print long tee (available in two colors): 18,700 yen


PARCO × Super Mario Collaboration Item

【Advance Release Date】 Jul 1 (Thu), 2021
【Store】 Parco stores of each brand and Usagi online store Shinsaibashi Parco store (selling some products), Parco official online store
【General Release Date】 Jul 21 (Wed), 2021