Good news for matcha lovers! Starting today, FamilyMart is releasing 15 different matcha sweets under the title of “Uji Matcha Smothered!”

Eat

As part of FamilyMart’s “More Delicious” initiative, one of the five keywords it has been working on since last year, FamilyMart is introducing a variety of matcha products, including those produced by Kanbayashi Shunsho Honten, a long-established Uji matcha tea shop, and by tea master Haruhide Morita, who supervises the production of the tea. The “Uji Matcha Mare” event will feature 15 original products including sweets, ices, confectionaries, and drinks that use an abundance of matcha green tea, and will be available at approximately 16,600 FamilyMart stores nationwide from April 5 (Tue) to April 25 (Mon), 2022!

A total of 15 types of original products made with matcha green tea from Kanbayashi Shunsho Honten are now on sale!

The “Uji Matcha Mare” lineup will feature a total of 15 limited-time offerings, including matcha from the 450-year-old Kanbayashi Shunsho Honten, the sole descendant of the Uji Gosha Master, and Family Mart’s original blend of Kyoto Prefecture Uji matcha produced by tea master Haruhide Morita.

Limited flavor products supervised by Kanbayashi Shunsho Honten

Uji green tea raw chocolate tart

This sweet treat allows you to enjoy the luxurious co-starring of green tea gateau chocolat & raw chocolate in a crispy tart crust. The delicious matcha green tea produced in Kyoto Prefecture is used among the Uji matcha green tea produced under the supervision of the Kanbayashi Shunsho Honten.

Uji green tea raw chocolate cake (4 pieces)

Raw chocolate rice cake with a distinctive flavor of matcha green tea both inside and out. Matcha raw chocolate made with Uji matcha green tea supervised by Kanbayashi Shunsho Honten is wrapped in mochi dough and covered with luxurious Uji matcha powder on the outside.

Uji green tea mochi monaka ice cream

Japanese-style monaka ice cream using Uji green tea supervised by Kanbayashi Shunsho Honten, with “green tea ice cream × tsubuan (bean paste) × mochi (rice cake)”. Tsubuan (sweet bean paste) made from Hokkaido Tokachi azuki beans and mochi (rice cake) cooked in-house by the manufacturer are used. The crispy outside and sticky inside allow you to enjoy the flavors and textures of the ingredients.

Waffle cone Uji green tea

The waffle cone ice cream has a crunchy and mild texture, combining matcha ice cream with the delicious taste of Uji matcha green tea supervised by Kanbayashi Shunsho Honten and savory sugar cones made from whole wheat flour. The delicious taste of Uji matcha ice cream and the fragrant sugar cone are a perfect match.

By tea master Haruhide Morita Limited flavor product using FamilyMart’s original blend of Uji green tea from Kyoto Prefecture.

Fragrant green tea financier

Original blend of Uji green tea from Kyoto Prefecture is used. The original taste and bitterness of matcha are enhanced in this financier, which has a rich matcha aroma. *No matcha flavoring is used.

Fragrant green tea baumkuchen

Baumkuchen made with an original blend of Uji green tea from Kyoto Prefecture. The texture is moist and tender thanks to the slow baking process. The original flavor of matcha stands out. *No matcha flavoring is used.

Fragrant green tea pound cake

Pound cake made with our original blend of Uji green tea from Kyoto Prefecture. The original aroma of matcha is enhanced and the texture is soft, moist and smooth.
*No matcha flavoring is used.

Fragrant green tea cream daifuku

Daifuku with cream using our original blend of Uji green tea produced in Kyoto Prefecture. You can enjoy the triplet of dark green tea bean paste, cream, and rice cake. The characteristic feature of this product is its smooth and firm texture.
*No matcha flavoring is used.

Scented green tea sponge cake

This sponge cake is made with an original blend of Uji matcha green tea produced in Kyoto Prefecture, and the amount of matcha used has been increased from the product released in 2021 to create a sponge cake with a richer matcha flavor. *No matcha flavoring is used.

Limited flavor product using Uji green tea produced in Kyoto Prefecture

Fluffy Cake Omelette Uji Green Tea

This is the fourth in Famima’s “Fluffy Cake Omelette” series, which focuses on specialty-quality mouthfeel and taste. The fluffy green tea omelette dough is filled with whipped cream blended with fresh Hokkaido cream, rich Uji green tea chocolate paste, and Uji green tea whip, and topped with Kanoko azuki beans.

Matcha & Cocoa Cookie

A cookie made with two types of dough, one using Uji matcha green tea produced in Kyoto Prefecture and the other using cocoa dough, allowing you to enjoy the bitter harmony of Uji matcha and cocoa in one cookie. 1.4% cocoa powder is used.

Matcha & Brown Sugar Pudding Chocolate

Pudding-shaped chocolate with a mild and smooth texture. The chocolate is double-chocolate with matcha chocolate made from Uji matcha green tea produced in Kyoto and brown sugar chocolate. Brown sugar flavoring is used.

Matcha & Strawberry Crunch Chocolate

Chocolate dough made with Uji green tea from Kyoto Prefecture and freeze-dried strawberries kneaded into the dough for a crunchy texture. The depth of the Uji matcha is matched by the moderate sourness of the strawberries.

Matcha & White Strawberry Chocolate

Enjoy the sweetness of chocolate and the tartness of strawberries in a single piece of chocolate. Two layers of white chocolate and matcha chocolate made from Uji matcha tea produced in Kyoto are covered with freeze-dried strawberries. Sustainable cacao is used.

Matcha Latte with Uji green tea produced in Kyoto

This authentic matcha latte is made with 100% Uji matcha from Kyoto Prefecture. You can enjoy the perfect combination of bittersweet matcha and sweetness of milk.

Information

Famima’s “Uji Matcha Smear”

【Release Date】 Apr. 5 (Tue), 2022
【Store】 Approximately 16,600 FamilyMart stores nationwide

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