Minion wagashi, “Tabe-Mas (Eating Mascot) Minion” is back! Now on sale at Lawson!


The “Tabe Mas (eating mascot) Minion 2021” went on sale on August 10 from Lawson nationwide.
*Wagashi = Japanese Sweets

What is “Tabe Mas”?

“Tabe-Masu” is a brand of character wagashi that stands for “edible mascot. It is a new type of Japanese confectionery that not only tastes delicious, but also expresses the loveliness of the character through the beauty of the elaborate workmanship and the fact that it is so cute that it is a waste to eat.

So far, we have released Rilakkuma, Sumikko Gurashi, One Piece, Snoopy, Disney characters, Kirby the Star, Doraemon, Sanrio characters, Yokai Watch, Kanahei’s Small Animals, Usamaru, Pretty Soldier Sailor Moon, and Detective Conan, all of which have become popular for their cuteness.

Product line:

Tabe-Mas “Minion”

Continuing from last summer, “Minion” will feature the hard-working and pure “Bob,” the mischievous “Stuart,” and the leader of the pack, “Kevin. “and the leader of the group, Kevin, are represented by Japanese sweets. They look so cute sitting on the floor. As the name “edible mascot” implies, the height, goggles, hairstyle, and other characteristics of the Minions are faithfully expressed in the fat Japanese confectionery “neri-giri”.

The flavor of the bean paste inside the “nerigiri” retains the delicate taste of Japanese sweets, but is different for each Minion: banana flavor for Bob, strawberry flavor for Stuart, and chocolate flavor for Kevin. “Bob” is their favorite banana flavor, “Stuart” is strawberry flavor, and “Kevin” is chocolate flavor. Not only do they taste great, but they also look great, making them a photogenic product that makes you want to take a picture of all three of them together.

From Left) Tabe-Mas Minion 2021 Bob, Stuart, Kevin


Tabe-Mas Minion 2021
Bob (banana flavor), Stuart (strawberry flavor), Kevin (chocolate flavor)}

【Release Date】 Aug 10 (Tue)
【Price】 285 yen (tax included) / each
【Store】 Chilled dessert corners at Lawson stores nationwide
*This product is not available at Natural Lawson and Lawson Store 100.
*This product is only available in limited quantities and will be discontinued as soon as it is gone.
*This product is not available at Natural Lawson and Lawson Store 100.
*Some stores may not carry this product.