Morinaga Milk Industry’s “MOW” now available in its first Cookies & Cream flavor!


The new ice cream “MOW PRIME Cookies & Cream” has been on sale since Monday, April 18, 2022.

First “MOW” Cookies & Cream flavor

Morinaga Milk Industry’s MOW brand has launched its first Cookies & Cream flavor. This is the first cookies and cream flavor from Morinaga Milk Industry’s “MOW” brand. It is a new addition to the “MOW Prime” line of premium ice cream products that combine ice cream and ingredients based on the concept of “a little luxurious sweet time.

Savory cocoa cookie & rich vanilla ice cream

Vanilla ice cream made with Hokkaido mascarpone cheese is topped with a luxurious cocoa cookie. The rich vanilla ice cream and the cocoa cookie with a sense of filling are a perfect match, and the bitter and savory cocoa cookie flavor is addictive once you try it.

We recommend mixing the cocoa cookies in when the ice cream has melted a bit. You will enjoy a rich flavor that is different from the one you get when the ice cream is fresh out of the refrigerator and ice-cold.


MOW Prime Cookies & Cream

【Release Date】 April 18 (Mon), 2022
【Price】 180 yen
【Store】 Convenience stores, mass merchandisers, and general retailers nationwide

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