New Year’s menu including Frappe with Taiyaki Dive from sweet potato specialty store “Charming Potato, Imo-Okashi Shimokitazawa”!


A new menu item to celebrate the start of the New Year will be released on December 26, 2022 (Monday) from “Okashi-na-oimo, Imo-Okashi Shimokitazawa,” a sweet potato sweets specialty store in Shimokitazawa, Tokyo.

*Okashi = Charming

Okashi-na-oimo, Imo-Okashi Shimokitazawa, a sweet potato specialty store, celebrates the New Year with a new menu

Opening in August 2022, “Nakashina Imo Imo Nakashi Shimokitazawa” specializes in sweet potato sweets under the supervision of Daisan Mannendo Hanare, a Japanese sweets brand derived from a long-established Japanese sweets shop founded in the mid-Edo period. This time, to celebrate the arrival of the New Year, a new menu featuring auspicious motifs such as red and white flowers, sea bream, Mount Fuji, and the rising sun will be added to the lineup.

Honey Potato Taiyaki Frappe

For example, the “Honey Potato Taiyaki Frappe” is a playful frappe with a “honey potato taiyaki” filled with golden honey potato bean paste that pops into the cup. The rich harmony of the rich sweet potato frappe, caramel sauce, light whipped cream, and hot honey potato taiyaki can be enjoyed.

“Honey Potato Taiyaki Frappe” 700 yen

Honey Butter Baked caramelization potato Imoburan

The “Honey Butter Baked Caramelized Potato Imoburan” is a homemade baked caramelized potato base layered with sweet potato Mont Blanc cream and sweet potato chips. The caramelized potato is baked slowly without frying, and the honey butter gives it a deep flavor. The caramelized potato is then mixed with Mont Blanc cream for a richer, more intense flavor.

Strawberry and sweet potato dango skewer

Lastly, the “Strawberry and Sweet Potato Dango Skewer” is a dango skewer with Tochiotome full of juice, a sticky texture dango, and a honey butter baked caramelized potato. The “Charming Koi-mikuji” (love fortune) is included, and the red and white color is perfect for the beginning of the New Year’s sweets.

Strawberry and sweet potato dango skewers – with Charming Koi-mikuji – 330 yen


Okashi-na-oimo, Imo-Okashi, Shimokitazawa New Menu

【Release Date】 Monday, December 26, 2022
【Address】 2-12-15 Kitazawa, Setagaya-ku, Tokyo
【Hour】 Weekdays 11:00-19:00 / Saturdays, Sundays and holidays 10:00-19:00
【Closed】 non-scheduled holiday