Pudding and roll cakes in collaboration with Sanrio “Hello Kitty” available for a limited time.


Pastel will sell limited-edition sweets such as pudding and roll cake collaborated with Sanrio “Hello Kitty” at Pastel stores nationwide from May 1, 2022 (Sun) to June 30, 2022 (Thu).

Pastel and Sanrio “Hello Kitty” collaboration sweets

Following the collaboration with Sanrio characters “Cinnamoroll” and “Pom Pom Pudding,” Pastel collaborated with “Hello Kitty.

Mini puddings with “Hello Kitty” illustrations floating on them

Pastel’s original smooth mini puddings are topped with whipped cream and cocoa powder to create an adorable Hello Kitty illustration. The design of “Hello Kitty” changes between May and June.

Hello Kitty mini puddings: 410 yen per pudding
Left: Design sold in May, Right: Design sold in June © 2022 SANRIO CO., LTD. APPROVAL NO. L625892

Hello Kitty” marshmallow and strawberry smooth pudding

Hello Kitty’s Strawberry Cake Pudding,” a creamy pastel smooth pudding decorated with “Hello Kitty” marshmallows, is another charming item. The sponge, strawberries, and berry sauce are topped with strawberry cream and squeezed over the top, creating a gorgeous cake-like flavor.

Pudding rolls decorated with chocolate ribbons and “Hello Kitty” are also available.

The “Hello Kitty Ribbon Pudding Roll,” a cake roll filled with smooth pudding and salted caramel cream, is decorated with “Hello Kitty” ribbons. The cake is decorated with Hello Kitty, strawberries, cream, and chocolate ribbons for a cute look.

Hello Kitty Ribbon Pudding Rolls: 1 piece, 2,400 yen © 2022 SANRIO CO., LTD. APPROVAL NO. L625892


Pastel Sanrio “Hello Kitty” collaboration

【Sales Period】 May 1 (Sun) – June 30 (Thu), 2022
【Store】 Pastel stores nationwide
【Store in Osaka】 Aeon Mall Osaka Dome City