Steiff is now accepting pre-orders for their Japan-only Christmas model, Little Santa 2021!

Steiff has released a Japan-only Christmas model, “Little Santa 2021”, which is available for pre-order at select Steiff stores from September 11 (Sat), 2021.

Steiff, Japan Limited Edition Christmas Model “Little Santa 2021

First released by Steiff in 1997, “Little Santa” is a Christmas-themed teddy bear available only in Japan. Based on a classical and orthodox design, the first “Little Santa” wore a bright red velvet jacket and hat, and since then, the popular series has appeared in a different Christmas motif every year.

Crystal holly charm shining on the chest

Little Santa 2021, with a crystal charm in a holly motif shining on his chest, is a calm beige teddy bear with a cute, innocent expression. It has a simple design with the year 2021, snowflakes, and “Little Santa” embroidered on the soles of its feet. The teddy bear is not wearing any costume, and the decorations are kept modest to bring out the charm of the classic bear.


Steiff Japan Limited Edition Christmas Model “Little Santa 2021” *1500 units limited to Japan

【Pre-ordering】 Started from Sep 11 (Sat), 2021
【Store】 Steiff Abeno Harukas Kintetsu Main Store, Online
【Price】 36,300 yen